AI search audit

levelsio.com

SEO82

AEO32

GEO64

Your brand is invisible to AI search

I don't have reliable information about levelsio.com in my training data. I cannot provide accurate details about what this specific domain is known for without risking inaccuracy.

— What ChatGPT-class models say about levelsio.com, right now

SEO

4 issues

H1 heading

The page has no <h1>.

major

Fix: Add a single descriptive <h1> at the top of the page that aligns with the title intent.

Copy-paste fixExpand

<h1>Wear Techno Optimist Apparel and Merchandise</h1>

Title tag

Title is 36 characters — slightly under the recommended 50–60 range.

minor

Fix: Consider expanding the title to fill the 50–60 character range.

Copy-paste fixExpand

Techno Optimist Wear | Shop @levelsio Merch

Meta description

Meta description is 39 characters — under the 120–160 range.

minor

Fix: Expand the description to 120–160 characters.

Copy-paste fixExpand

Techno optimist wear with 2000+ items sold. Shop hoodies, hats, t-shirts & more. Free shipping over $100. Explore our collection today.

Image dimensions

96 of 96 images lack explicit width/height. Causes layout shift (CLS).

minor

Fix: Add width and height attributes to all <img> tags so the browser can reserve space.

Heading hierarchy

Heading levels descend logically.

minor

Canonical tag

Canonical: https://levelsio.com/.

minor

Robots meta

Page is indexable.

minor

Open Graph & Twitter tags

Social meta tags present.

minor

Image alt text

All 96 images have alt text.

minor

Internal linking

Page has 99 internal link(s).

minor

AEO

7 issues

Question-framed headings

No H2 or H3 headings are phrased as questions. AI engines retrieve on query-passage similarity — question headings are the strongest match signal.

major

Fix: Rewrite 2–4 section headings as direct questions users would ask (e.g. "How do I…?", "What is…?", "Why does…?").

Copy-paste fixExpand

The page returned no headings to rewrite.

1. What headings does this page currently have?

Direct-answer block after question headings

No question headings found, so there are no direct-answer blocks to evaluate.

major

Fix: Add question headings (see previous check), then place a short 40–300 character declarative answer paragraph immediately after each.

Copy-paste fixExpand

Levelsio.com is the official merch store for techno-optimist and indie hacker culture, founded by Pieter Levels. The shop specializes in 100% cotton apparel and accessories that celebrate movements like eu/acc, founder mode, and anti-degrowth. Bestselling items include the "Make Europe Great Again" cap and the "You Can Just Do Things" hat, both priced at $35. Browse the full catalog of hoodies, t-shirts, hats, and more to wear your builder mindset on your sleeve.

Entity schema (Organization/Person + sameAs)

Organization schema is present but sameAs has only 0 entries. LLMs need multiple cross-links to disambiguate entities.

major

Fix: Add sameAs entries pointing to Wikipedia, Wikidata, LinkedIn, GitHub, Crunchbase — ideally ≥ 3 authoritative profiles.

Copy-paste fixExpand

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "@levelsio.com | Techno Optimist Wear",
  "url": "https://levelsio.com",
  "description": "Official merchandise store for @levelsio — techno optimist wear featuring hoodies, t-shirts, hats, sweatshirts, and more. Home of eu/acc official apparel, anti-degrowth gear, and indie hacker fashion.",
  "sameAs": [
    "https://en.wikipedia.org/wiki/REPLACE_WITH_LEVELSIO_WIKIPEDIA_URL",
    "https://www.linkedin.com/in/REPLACE_WITH_LEVELSIO_LINKEDIN_PROFILE",
    "https://twitter.com/levelsio"
  ]
}
</script>

Article schema with dates

No Article / NewsArticle / BlogPosting schema found. Without machine-readable dates, LLMs treat content as undated and prefer fresher sources.

major

Fix: Add an Article JSON-LD block with datePublished, dateModified, and author.name.

Copy-paste fixExpand

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "@levelsio.com | Techno Optimist Wear",
  "description": "Official merchandise store for @levelsio featuring techno optimist wear including hoodies, t-shirts, hats, sweatshirts, and more. Shop eu/acc official gear, anti degrowth apparel, and indie hacker merch.",
  "url": "https://levelsio.com",
  "datePublished": "2025-07-14",
  "dateModified": "2025-07-14",
  "author": {
    "@type": "Person",
    "name": "Pieter Levels"
  },
  "publisher": {
    "@type": "Organization",
    "name": "@levelsio.com",
    "url": "https://levelsio.com"
  }
}
</script>

Author + credentials

No visible author name. AI engines prefer cited content with identifiable authors (E-E-A-T).

major

Fix: Add a visible byline and link to an author bio page.

Visible last-updated date

No visible or machine-readable last-updated date on the page. 89% of AI crawl hits target content updated within 3 years.

major

Fix: Add a visible "Last updated: <date>" line and corresponding dateModified in schema.

Chunk length between headings

Average chunk ≈ 12 words — too short. AI retrievers prefer ~120–180 words per chunk.

minor

Fix: Expand each section to 120–180 words of substantive content.

AI crawler access

robots.txt does not block known AI crawlers.

critical

FAQPage schema (when Q&A exists)

Not applicable — the page doesn't have structured Q&A content.

minor

Title tag is a claim or question

Title reads as a descriptive claim (36 chars).

minor

GEO

6 issues

Direct quotations

No blockquotes or inline quoted statements detected. Princeton measured +28% visibility from adding quotations.

major

Fix: Quote named experts directly in <blockquote> tags or with "quotation marks", attributed to a specific person or source.

Quotable declarative sentences

Only 0 self-contained 10–25 word sentences found. LLMs literally copy these when citing — more = more citation surface area.

major

Fix: Rewrite vague paragraphs into short declarative sentences that stand alone without pronouns referring back to previous text.

Copy-paste fixExpand

Levelsio.com is a merchandise store operated under the brand identity "@levelsio," founded by entrepreneur Pieter Levels. The store sells techno-optimist themed apparel, including 100% cotton hoodies, t-shirts, hats, and sweatshirts. Products are priced starting at $35, with free shipping offered on all orders exceeding $100. The store targets the indie hacker and tech-optimist community, featuring slogans aligned with pro-technology and pro-growth ideologies. Merchandise is produced and sold through Fourthwall, a platform enabling creators to launch custom merch stores.

Entity sameAs cross-links

Organization schema has sameAs but no Wikipedia or Wikidata link. Wikipedia is ChatGPT's #1 citation source.

major

Fix: Add Wikipedia and/or Wikidata URLs to the sameAs array.

Authoritative outbound links

7 external links, but none to authoritative sources (.gov/.edu/Wikipedia/journals).

minor

Fix: Replace or supplement with links to at least one authoritative domain.

Copy-paste fixExpand

- **Anchor text:** "indie hacker movement and solo founder statistics" | **Source type:** Established industry research org (e.g., Indie Hackers community reports or Stripe/Shopify annual small business/creator economy reports) | **Supports:** The page's positioning around the `#indiehacker` identity and solo entrepreneurship culture, lending credibility to the community it markets to.

- **Anchor text:** "techno-optimism and the case for technological progress" | **Source type:** Wikipedia article on "Techno-optimism" or a peer-reviewed journal article on technology and economic growth (e.g., from *Journal of Economic Perspectives*) | **Supports:** The site's core brand identity as "techno optimist wear" and the "anti degrowth" product category, grounding the ideology in documented discourse.

- **Anchor text:** "European tech accelerationism and startup ecosystem growth" | **Source type:** EU institutional report or established industry research org (e.g., Atomico's annual "State of European Tech" report, found at atomico.com) | **Supports:** The "eu/acc" (European Accelerationism) product line and "Make Europe Great Again" merchandise, connecting the brand to documented European tech growth narratives.

- **Anchor text:** "creator economy and merchandise business models" | **Source type:** Established industry research org (e.g., Shopify's annual "Future of Commerce" report or a .edu business school case study on creator monetization) | **Supports:** The site's merch-store model and the promoted Fourthwall platform partnership, validating the broader creator-economy context in which the brand operates.

Content length floor

590 words — under the 1200 target.

minor

Fix: Expand the page with more detail, examples, or sub-topics. Target 1200+ words.

Attribution phrases

0 attribution phrases ("according to", "a study by", etc.) — target ≥ 1 for this content length.

minor

Fix: Cite sources in-prose using phrases like "according to", "a 2024 study by", or "data from".

Statistic density

98 numeric claims across 590 words (ratio 49.8/300 words).

minor

Structured lists or tables

3 list(s) with ≥3 items, 0 table(s).

minor

Fact density

122 facts across 590 words (ratio 206.8/1000).

minor

Paragraph chunkability

All 1 paragraphs under 600 characters.

minor

Run your own audit — free.

Sign up and get 3 full audits today. Every report includes 30 AI checks and a ready-to-paste action plan. No credit card required.

Get started free